For Chateau Grand Rapids, Jimmy Thompson created a visual identity that feels as distinctive and inviting as the wine bar itself. His hand-lettered logo gives the brand an elegant but unpretentious character, appearing throughout the space—from the exterior signage and storefront windows to the restaurant’s letterhead and printed materials.
Jimmy’s original illustrations also hang within the dining room, where their expressive linework and playful personality complement the richly textured interior. Together, the logo, stationery and artwork establish a cohesive visual language: intimate, idiosyncratic and unmistakably handmade.
The result is an identity woven naturally into the experience of Chateau—not simply applied to the restaurant, but embedded in its atmosphere.