For Sirena, Jimmy created a spirited illustrated identity centered on a mermaid with unmistakable attitude. Draped across the composition with a cocktail balanced in one hand, the figure replaces the delicacy of a traditional sea maiden with something sharper, stranger and more self-assured.

Jimmy’s loose black linework gives the illustration its immediacy, while a restrained palette of aquatic blue and shell pink keeps the image playful and graphic. The mermaid’s sweeping tail creates the composition’s movement, guiding the eye toward the hand-drawn Sirena wordmark and uniting the lettering and character as a single expressive mark.

The result is an identity with wit, glamour and a touch of surrealism—equal parts maritime mythology and cocktail-hour personality.