Jimmy developed a charming, illustration-led brand identity for Bar Sardine, bringing the spirit of the cozy West Village spot to life through character design, hand-lettering, and playful visual storytelling. The system centers on a debonair, mustachioed waiter—equal parts caricature and icon—drawn in Jimmy’s loose, expressive linework. With his exaggerated posture, crisp bowtie, and effortless confidence, the…
