design

While leading Brainbow, the creative studio he founded, Jimmy designed and directed a suite of four animated wellness videos for GOOP, created to visually anchor and promote two of the brand’s flagship editorial series: “Why Am I So Effing Tired?” and “The Mother Load.”

GOOP’s content explores burnout, emotional load, stress cycles, and the science of exhaustion—topics that require both empathy and clarity. Jimmy translated these themes into a calming, modern visual system built from gentle motion, organic illustration, and atmospheric gradients. The animations serve as emotional entry points to the editorial material, distilling complex conversations into accessible, meditative visuals.

Each of the four videos highlights a different dimension of the wellness journey:
• Fatigue & Recovery — slow-expanding forms mimic depleted energy gradually refilling.
• Mental Load — layered textures and drifting shapes illustrate cognitive overwhelm and easing tension.
• Stress Response — subtle pulses and linework reflect the physiology of burnout.
• Rebalancing Rituals — soft color shifts and flowing animations evoke grounding and restoration.

Jimmy directed the full creative process through Brainbow—from concept development and illustration to animation oversight—ensuring the entire suite shared a cohesive tone that felt both scientifically informed and emotionally supportive.

The result is a set of films that expand GOOP’s storytelling beyond text, offering viewers a visual breath: accessible, empathetic, and unmistakably crafted with Jimmy’s illustrative sensibility.